The Artisan Directory is a full product design and development project built for the Ministry of Industry, Investment & Commerce. I handled the entire UX process, including research, problem definition, user flows, sitemap architecture, wireframes, high-fidelity UI, design system creation, and responsive layouts. This platform will connect Jamaican artisans to customers by showcasing their products, skills, locations, and business information. I designed the system for clarity and scalability, ensuring future features (user accounts, artisan dashboards, product management, etc.) can be added without redesigning the core foundation. I am also fully developing the site myself, bringing the approved UI to life with clean, structured code and a maintainable component-based layout. The result is a polished, modern directory built to support artisans and strengthen Jamaica’s creative economy.
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